If wishes were horses, you’d never see me again. How often do you hear that? May be that’s the power of having your own thing. Your own infant firm, for which running behind the errands doesn’t count as chores; for which working on weekends or burning the midnight oil doesn’t seem like a task.
I welcome you to my journey of #MyStartupIdea where I’d like to express my aspiration.
I fashioned this business plan for the Entrepreneur subject during my grads. Little did I know back then, that people (men & women) equally would love it? My friends loved it so much, they pushed me to participate in All India Entrepreneurship competition held by Amity Business School (Noida) and guess what we were shortlisted there too!So again today it’s an honor & a delight to present this plan right on my Blog and share it with my beloved people!
Executive Summary –
To put it simply, I dream of launching a portal for customized jeans, manufactured & delivered, under the name of Flipsyde Jeans Co.
Why jeans?
Jeans is one of the most modest, understated wardrobe pieces. With more focus on our tops and dresses we often ignore our denims and dress up in the basic black/ blue staples. It’s time to take our denims a notch higher, fashionistas.
How?
Flipsyde will require consumers to punch in their customization details on standalone kiosks in various retail outlets in malls across the nation. With the use of advanced information technology systems and real – time collaboration of the sales counters, manufacturing plant & the vendors the customer will be provided with around 29,000 customized options available with all the permutations and combinations. Customization will be offered in fits, colors and designs.
This would be further enhanced by our ability to deliver the product to the customers at the right time, to their doorstep, within 4 working days.
The availability of abundant amount of raw material, availability of skilled manpower at a relatively low cost and India being one of the largest exporters of Apparel, makes our business well suited to expand into countries abroad in the future.
Back end Systems –
Flipsyde jeans would be supported by a strong data management system integrating the frontline outlet systems with the manufacturing MIS thus ensuring real-time data support and production, low inventory costs, better demand estimation and quick delivery to the customer.
Statistics & research –
The denim market is growing at 22% per year whereas the Indian garment market is growing at an overall 8%. Also research shows that 7 out of every 10 people are either not satisfied with the colour, fitting, belt loops or the button styles.
Average customer at Pantaloons shops for Rs.2400 of apparels and Rs.1200 for Jeans. Hence, we shall be priced lower than Levi’s but at par with others. Starting range would be around Rs.800.
Why Us?
Although the brand players like Pepe, Spykar, Wrangler etc. provide a great snob value to their products but Flipsyde provides a personalization to apparels for those who believe in the “touch and feel” factor. It aims at resolving ill-fitting issues as well as providing concierge services to its customers, youth and matured alike. Also for denim, there exists a large base in this country which will willingly adopt it.
The process –
The USP of Flipsyde Jeans lies in its customization. The customer will be offered 25 different samples pieces to select the design and the fit which is most suitable to them. The installed terminals will then help them to further build their jeans with the help of the Sales Consultant who will be trained on how to operate the software installed at these terminals. At the end of the customisation process the final look of the jeans will be displayed to the customer via the terminal and on finalising the order a real time request will be generated at the manufacturing plant and will be included in the scheduling process as soon as the customer pays for the denim which will then be delivered to him within 4 days of ordering. Through the internet ordering process the customer will design the jeans without any expert advice and will place the order according to his own specific requirements.
Final Thoughts –
Flipsyde offers me to put forth and combine my analytical skills such as depth knowledge of the textile industry, awareness of the local market trends and proper understanding of automation in this industry. My logical nature, familiarity with on-going fashion trends and the gen of finance helps generate maximum productivity.
My biggest asset would obviously be my Blog family. Over a 15,000 of us & I’m sure we’ll touch the skies!
As of now this company is just like a bow hit in the vast mighty ocean, yet the concept is enticing enough to hit the Indian public in no time. Can’t wait to see the response !
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P.s. You must be wondering why a serious post amidst all fun food fashion posts. Well, I’ve participated in this contest by www.start-guru.in x influencia where we are asked to submit some creative start up ideas.
Start Guru is a start-up community platform that celebrates the spirit of entrepreneurship. #MyStartupIdea is an initiative by Start Guru to spread the seeds of entrepreneurship in the blogosphere.
This idea has struck a chord with everyone whom I’ve shared it with. Hopefully you guys too shall nod in affirmation ! Fingers crossed!
